Jack & Jones x Kubilay Aka

Kubilay Aka and Jack & Jones: Redefining Urban Cool

In a game-changing collaboration, actor Kubilay Aka and Jack & Jones, the Danish-origin urban jean brand, joined forces to revolutionize the brand's image in Turkey. We had the privilege to be a part of this nationwide campaign that transcended conventional norms, reshaping Jack & Jones into the epitome of street-style confidence.

Kubilay's intrinsic connection to the brand, driven by his genuine admiration, offered a unique advantage in brand communication. As a naturally enthusiastic customer, he seamlessly integrated Jack & Jones into his personal style, setting the stage for a groundbreaking campaign.

The nationwide initiative encompassed a commercial video, photoshoot, launch event, and a coveted GQ cover. The strategy focused on emphasizing the freedom of denim in menswear, visually capturing the symbiotic relationship between Kubilay and his jeans.

With a substantial media budget, the campaign permeated all corners of the country, leveraging outdoor, indoor, and digital mediums. The organic creation of content by the media surpassed expectations, propelling the campaign into the realm of global best practices acknowledged by Jack & Jones' global management.

From a management perspective, orchestrating a campaign of this magnitude demanded top-tier creatives. Despite initial budget constraints, we insisted on working with our preferred director, photographer, stylists, and hair artists. The brand soon realized that investing in quality not only enhanced the campaign's impact but also amplified the PR effect, solidifying the collaboration's success. The journey, from a nationwide sensation to a global exemplar, attests to the power of authentic partnerships and strategic management in reshaping brand narratives.

The resounding success paved the way for an elevated collaboration in 2023, expanding the scope further. Kubilay's innate ownership of the brand fueled a genuine and living advocacy, a manifestation of every brand's dream partnership. The success story culminated in Kubilay and rauf bugra being invited to Denmark, solidifying their status as global influencers in the dynamic intersection of fashion, celebrity, and authentic brand representation.

Also, that would be our pleasure to share the backstage moments of this campaign and launching event.

Credits for this campaign:

Client: Jack & Jones

Creative Production: CPM Istanbul

Styling: Umut Eker & Melisa Cömert

Photograpy: Ali Kalyoncu

Hair: Mustafa Akgül

Make up: Hidayet Korkmaz

Talent Agency: Talent Co. / Ayça Kardeş