Axe x Furkan Andıç

Client

Talent

Furkan Andıç

Time

June, 2022

Services

Celebrity Endorsement Talent Management

Elevating Axe Male Deodorant with Furkan Andıç's Star Power

In a strategic collaboration orchestrated by Portal Rights Management, Unilever brand Axe aimed to redefine its brand and unveil the new collab. Magnum edition, elevating the campaign with the inclusion of popular actors Furkan Andıç, Kubilay Aka and Serkan Tütüncü.

Talent Choice and Contribution:

Furkan Andıç, a beloved figure with an expansive and dedicated fan base, played a pivotal role in amplifying the campaign's impact. His charismatic and confident persona seamlessly aligned with Axe's brand ethos. The choice of Furkan was not just strategic; it was a masterstroke in leveraging his widespread appeal to elevate the campaign's reach and resonance.

Furkan's contribution as a superhero in the cinematic commercial added a unique layer to the narrative, captivating audiences and creating a lasting impression. His portrayal, complemented by his loyal fan base, significantly contributed to the campaign's success.

Management Perspective:

Playing a crucial role in securing this collaboration, a commendable ability was showcased to navigate the intricacies of the industry. Leveraging an extensive network, the manager successfully brought this opportunity to Furkan, aligning the actor with a brand that perfectly resonated with his image.

The challenge of coordinating schedules with two other busy actors was deftly managed, a testament to the manager's skill in orchestrating collaborations that not only align with Furkan's brand but also ensure seamless execution.

Content and Messaging:

The content creation process was optimized to highlight his strengths and enhance the overall impact. The superhero theme, combined with Furkan's on-screen magnetism, created a compelling narrative that resonated with the target audience.

Results and Impact:

Furkan's influential presence, coupled with strategic management decisions, propelled the campaign to success. The Silver and Bronze Effie Awards underscored not just the brand's achievement but also the effective collaboration orchestrated by Furkan's management.

In conclusion, this case study stands as a testament to Furkan Andıç's star power and the astute management that not only secured a meaningful collaboration but also maximized its impact. The synergy between talent and management, exemplified in Furkan's involvement, serves as a blueprint for future successful brand partnerships.